Nothing good starts without building a plan. Just like a movie studio goes through the pre-production process, a new business needs a content marketing strategy. Write a list of all the methods you plan on using to reach out to customers, whether it be blog posts, videos or newsletters.
Make it a point to check in with this strategy every week or two, evaluating how the content creation and distribution process is going.
Quick note: we’re trying a content-first approach with Rocket Marketing Resources (this site). We’re going to sell something on the site eventually (more on that in a later post), but for the first 3 months we want to build an audience, get some organic search engine traffic so that we have some real potential customers when we have the products ready to deliver. So far so good. Will keep you posted.
